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Communications
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Written by By Gregg McLachlan
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Wednesday, 23 June 2010 |
 I was asked this question recently: Do you really need to use paper that has, for example, the FSC (Forest Stewardship Council) logo on each sheet, or will any recycled paper be OK?
It's a great question. But, like any effective communications plan, before it can be answered you must think about your goals and objectives. Answering some simple questions should help provide insight:
How important is it for you to convey to the world that you are using environmentally responsible paper products?
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Communications
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Written by By Gregg McLachlan
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Thursday, 03 June 2010 |
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Social media can be a scary place for some organizations and businesses considering whether or not to jump in with both feet. I hear this a lot. "What happens if people start slamming us?" they ask. My response: "Wouldn't you want to know they're slamming you and what they're saying about you?"
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Communications
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Written by By Gregg McLachlan
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Wednesday, 19 May 2010 |
 It's a relatively easy thing. Cut a corporate cheque. Make a donation to a favourite organization or cause.
The result is instantly gratifying. You feel like you've made a difference. But here's the marketing rub: is the public noticing? After all, let's face it, doing good is something businesses hope will position their companies as socially responsible citizens.
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Communications
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Written by By Gregg McLachlan
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Monday, 10 May 2010 |
At one time or another, we're all called upon to write. Maybe it's a brief summary to an internal manager. Or maybe it's a news release to partners or customers. Perhaps it's a corporate newsletter or press release. Whatever the medium, the writing matters.
Here are 10 simple steps to ensure your writing is readable and efficient:
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Communications
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Written by By Gregg McLachlan
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Friday, 30 April 2010 |
It's not something that many of us look forward to: the annual physical at the doctor's office. All that probing, prodding, and whatever else he/she does to figure out if we're in good health or otherwise.
But we know it's necessary, especially as we age.
It's this same approach that is necessary for websites. Do you put your organization or business website through an annual physical? Do you examine what's working, what's broken, and what's on the verge of failing? If the answer is no, you'd better start probing and prodding ASAP.
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