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Careers
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Written by By Gregg McLachlan
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Thursday, 15 July 2010 |
I've been asked this question many, many times by job seekers. How do I move to a green career?
I'm not sure where you are in your career, and where to start is a wide ranging question, but I'll break it down with this: The BIG thing in quickly transitioning to a green career is your transferable skills
Here are four major sectors for green jobs hiring: waste management, energy, water, and green building.
So start by looking at where you are in your career today, volunteering, and your hobbies (yes, hobbies, because your hobbies can often shed light on your passions. Just be forewarned: sometimes leaving hobbies as strictly hobbies is best for some people because they need hobbies that provide a release from everyday activities and/or jobs).
Really drill down on the specifics of your current job.
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Communications
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Written by By Gregg McLachlan
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Wednesday, 23 June 2010 |
 I was asked this question recently: Do you really need to use paper that has, for example, the FSC (Forest Stewardship Council) logo on each sheet, or will any recycled paper be OK?
It's a great question. But, like any effective communications plan, before it can be answered you must think about your goals and objectives. Answering some simple questions should help provide insight:
How important is it for you to convey to the world that you are using environmentally responsible paper products?
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Communications
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Written by By Gregg McLachlan
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Thursday, 03 June 2010 |
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Social media can be a scary place for some organizations and businesses considering whether or not to jump in with both feet. I hear this a lot. "What happens if people start slamming us?" they ask. My response: "Wouldn't you want to know they're slamming you and what they're saying about you?"
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Careers
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Written by By Gregg McLachlan
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Wednesday, 26 May 2010 |
 How many emails do you send in a day? How many emails do you reply to in a day? Your answer is probably dozens. Followed by dozens more. Now, think of the lost opportunities for marketing yourself. If you've just had a Doh! moment, you're in good company. Email signatures remain one of the easiest yet most overlooked marketing opportunities for job seekers and professionals.
Don't think you need an email signature? How often do emails get forwarded? Here's one huge fact we all know: emails are circulated. It's another reason to make sure your signature is there and goes along with every press of someone's send button.
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Communications
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Written by By Gregg McLachlan
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Wednesday, 19 May 2010 |
 It's a relatively easy thing. Cut a corporate cheque. Make a donation to a favourite organization or cause.
The result is instantly gratifying. You feel like you've made a difference. But here's the marketing rub: is the public noticing? After all, let's face it, doing good is something businesses hope will position their companies as socially responsible citizens.
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