Environment matters to Canadian consumers

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By WorkCabin.ca Staff

Does the environment matter when Canadian consumers make purchases? It does. In a big way. A new national survey released today shows 80 per cent of Canadians consider the environment when making purchases.
The survey of 1,500 Canadians was commissioned by Toronto-based advertising agency Bensimon Byrne. Despite the high number of Canadians who consider the environment when purchasing products, the survey revealed that cost remains a primary barrier to more environmentally-friendly practices among consumers. The perception remains that green products are more expensive than regular products. Interestingly, two-thirds of Canadians don't believe it costs more to make green products.

The following are highlights from the survey:

83 per cent of Canadians say they are motivated to make personal changes that would benefit the environment.

Yet only 39% of Canadians say they are very (6%) or somewhat financially able to make personal changes that would benefit the environment.
80 per cent of Canadians say they consider the environmental impact when they make a purchase decision
88 per cent of women say they consider the environmental impact when they make a purchase decision versus 71 per cent of men.
75 per cent of Canadians believe that environmental claims are often just marketing ploys.
65 per cent of Canadians say the term 'green' has been used so much that it doesn't have much meaning for them anymore when a company claims it.
85 per cent of Canadians want standards enforced on producers and labeling that certifies and explains terms such as organic, low emissions, and green (86 per cent of Canadians want regulation and labeling to clear up the confusion over environmental claims)
65 per cent of Canadians say they don't understand why it's more expensive to purchase environmentally friendly products.
65 per cent of Canadians also believe that it doesn't cost more to produce environmentally friendly products but that companies claim a product is green so they can charge more.
Regionally, Quebecers have a higher level of concern for the environment and are more motivated to make changes in their lives than the rest of the country and are the most likely to say they are financially able (46%).
Less than one-third of Atlantic Canadians say they are financially able to make personal changes to benefit the environment.